01
Intent Research
Revenue‑driving queries and competitors
02
Account Architecture
Clean campaigns, ad groups and match types
03
Ad Creative
Responsive search ads, assets and split tests
04
Bidding Strategy
Max Conversions/CPA with human guardrails
05
Landing Pages
Speed, trust signals and social proof.
06
Measurement
GA4 + conversions (calls, forms, chats) and call tracking.
07
Optimization Cadence
Negatives, tests, budgets and search term mining.